Glossary

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Company management

Corporate steering is a strategic management approach involving the collection, processing and analysis of data to support decision-making. This process aims to ensure that business activities run smoothly, and to define key actions in line with the company's overall strategy.

Essentially, it's about combining clear visibility and a well-defined objective to guide the company and its teams towards growth and success. This method is strategic because it steers the company in a specific direction, based on defining precise objectives, making realistic projections and playing a multi-faceted role that includes anticipating risks, improving activities and asserting leadership.