Business management

Business management refers to a strategic management approach that involves the collection, processing and analysis of data that can support decision-making. This process aims to ensure the smooth running of business activities and define key actions that align with the company's overall strategy.

Essentially, it's about combining clear visibility and a well-defined purpose to guide the business and teams towards growth and success. This method is strategic because it orients the company in a specific direction, based on the definition of precise objectives, the realization of realistic projections and the play of a multi-faceted role that includes anticipating risks, improving activities and asserting leadership.